British Heart Foundation Celebrity Newsletter

This A5 saddle-stitched booklet is sent out to celebrity supporters and their publicists to thank them, and keep them informed about the charity's activities. So how do you get someone who receives a lot of post to take notice? Stickerbombing. The names of all the celebrity supporters are printed as 'Thank You' stickers, the kind you'd receive if you put money in a charity tin. Then each envelope was customised with a random explosion of stickers, making each mailing unique.

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