Sherwood Forest is under threat from fracking. Friends of the Earth have long been building local opposition to fracking, organising the communities closest to the affected areas.
I developed a concept that had performed well in focus groups – ‘Robin Hood versus Fracking’ – into a coherent visual identity to apply to all campaign materials. I met with local activists in Edwinstowe and Sheffield to capture their stories, a whole community cast in the role of Robin Hood.
Working closely with Friends of the Earth’s Marketing team, I scripted, storyboarded, filmed and edited a campaign video featuring Oscar-winning actor Mark Rylance.