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Friends of the Earth

Sherwood Forest is under threat from fracking. Friends of the Earth have long been building local opposition to fracking, organising the communities closest to the affected areas. 

I developed a concept that had performed well in focus groups – ‘Robin Hood versus Fracking’ – into a coherent visual identity to apply to all campaign materials. I met with local activists in Edwinstowe and Sheffield to capture their stories, a whole community cast in the role of Robin Hood.

Working closely with Friends of the Earth’s Marketing team, I scripted, storyboarded, filmed and edited a campaign video featuring Oscar-winning actor Mark Rylance.