The International Trade Union Confederation is a global union federation (a union of unions) that represents 200 million workers in 168 countries. Their campaign for a new social contract aims to strengthen the legal framework for the protection of workers’ rights.
I created a visual identity for the campaign to be used across print, digital and audiovisual media. There are 6 themes to the campaign that often need to be listed. This presented a design challenge that I turned into a key part of the identity, by combining them into a wave graphic. The wave moves through the layout, giving a sense of progressive momentum.
